If You Want to Make Social Media “Worth it” Invest in Community Building not Social Media Management
I’ve always believed the entire point of social media for brands is to give them the opportunity to authentically engage with their users. But I’ve also always been a bit of an idealist. For the clear majority of the history of social media (which Wikipedia puts at 1997ish) it wasn’t even a marketing channel that crossed marketers’ […]
The Case Against Social Media Automation
Have you ever seen “Wallace and Gromit The Wrong Trousers“? The 1993 stop-motion animated film begins with a famous scene where the main character, Wallace, uses a variety of autonomous machines for household chores. He attempts to cut his dressing time in half with a sweater vest putter-onner invention, and automates his breakfast routine by […]
Our Marketing Predictions for 2017
Between the memes, horror film teasers, and the year-ist social media posts burning 2016 to the ground, there lives a message of hope. We are Han and Leia, 2016 is Darth Vader. We are the overzealous holiday guest, 2016 is the Thanksgiving Turducken. On an unrelated note, we are our post-holiday waistline, 2016 is last […]
Community Marketing: What Is It And How Do I Get Started?
In a time not long ago, digital marketing focused mainly on ad placement and search engine optimization. In recent years, the value of social media marketing has risen; and, although still in its infancy, it has evolved to better reach and connect with consumers. It’s clear that consumers no longer respond to faceless brands. Consumers […]
Should My Company Order Swag?
End of year planning is upon you. You’re deciding on your company’s initiatives, fleshing out Q1 plans, and finalizing goals for the year. During this process, you are likely weighing the pros and cons of engaging in conferences and events, deciding if they are a good way to support your overall year goals. If you […]
How to Find Content to Share on Social Media
Getting started with social media can seem daunting. It’s hard to even know where to start! You’ve finally got your profiles set-up and ready to go, but do you know the first step? How will you craft your first post? Whether your purpose is to network professionally or personally, or to manage business profiles, the […]
Free Start Up Stock Photo Resources
As content marketers, we use a lot of stock photos for our clients’ websites, social channels, and print collateral. Budgets can be tight, so we refuse to waste money on buying cheesy stock photos. That’s why we’re sharing this useful list of the best places to find stock photos. The requirements: They have to be […]
What is Pay Per Click Advertising?
A strong pay-per-click, or PPC, campaign, sends direct traffic to your website, by paying the search engine or social media channel a small amount each time the ad is clicked. The most common examples of PPC are search engines and social media. PPC advertisements appear along with the natural, non-paid search results, often at the […]
Using Competitive Data for Social Media
Call us adrenaline junkies, but we love working with early-stage startups and non-profits. The fast-paced energy, the creative money-saving strategies (who needs brand name post-its anyway?), the mismatched office chairs… But the real beauty of working with young and not-for-profit companies is being able to see the real impact we can make. Plus, we get a […]
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